The Journey of Broad Approach
Welcome to Broad Approach, where we're not just about marketing - we're about pioneering new frontiers in the digital world. As a freshly minted company, we're embarking on an exciting journey to build a robust social media presence from scratch. Hi, I’m Elisa Tornow, owner of Broad Approach, and I’m inviting you to join me on this adventure.
In this blog post, I'll share my blueprint for building a social media presence, discussing my strategies for different platforms and how I plan to engage with the Broad Approach audience. So, whether you're a small business owner, a tech enthusiast, or just curious about social media marketing, let's explore, learn, and grow together.
Understanding the Importance of Social Media
In my years of experience in the advertising field, digital marketing, and more recently, the web3 space, I've come to understand the immense power and potential of social media. It’s been a long time since it was just a platform for sharing updates or connecting with friends. It's a dynamic, interactive space where businesses can engage with their audience, build their brand, and drive growth.
Social media is where conversations happen. It's where trends are born, opinions are formed, and decisions are influenced. For businesses, it's a goldmine of opportunities. It's a platform where they can reach their audience, understand their needs, and engage with them on a personal level.
In the web3 space, social media takes on an even more significant role. It's the primary platform for educating people about new technologies, sharing updates about projects, and building communities. It's where the magic happens, where ideas are shared, collaborations are formed, and innovations are born.
Choosing the Right Platforms
Choosing the right social media platforms is crucial. Each platform has its unique features, audience, and style of communication. The key is to understand these nuances and choose the platforms that align with your business goals and audience preferences.
At Broad Approach, we've chosen to focus on Twitter, LinkedIn, Facebook, and YouTube. Each of these platforms offers unique opportunities for engagement and growth.
Twitter is perfect for real-time updates and engaging with the audience on trending topics. LinkedIn is ideal for establishing thought leadership and connecting with professionals. Facebook offers a broad audience base and diverse ways of engagement. And YouTube - the world’s second largest search engine! - is the go-to platform for video content, offering a dynamic way to educate and engage the audience.
In the following sections, I'll delve deeper into our strategies for each of these platforms and how we plan to leverage their unique features to build a strong social media presence for Broad Approach.
Twitter: The Power of Brevity
As a real-time platform, Twitter is perfect for sharing quick updates, engaging with our audience, and joining trending conversations.
A standalone Tweet works best if it’s short, pithy, and to the point. Having a scroll-stopping image increases your visibility. It's all about delivering maximum impact in minimal words. Experiment with crafting concise yet compelling tweets that grab attention and spark conversations.
Then there's the wonderful Twitter Thread:
Twitter threads allow us to go into deeper detail on a particular subject than a standard tweet. Click on the link below to read more about Twitter Threads, in it's native habitat.
And let's not forget about Twitter Spaces. These live audio conversations are a fantastic way to connect with your audience. Whether you are hosting your own event, or joining an established space, you want to provide value to the audience. Insightful, educational or depending on your brand, possibly provocative subjects can help you establish your audience.
Facebook: Connecting with a Broad Audience
Facebook is a powerful platform for businesses, and here's why:
1. Huge User Base: Facebook has over 2.8 billion monthly active users, making it the biggest social network worldwide. This vast user base provides a unique opportunity for businesses to reach a wide range of potential customers.
2. Targeted Advertising: Facebook's advertising platform allows businesses to target specific demographics based on users' interests, behaviors, location, and more. This means your ads are shown to the people most likely to be interested in your products or services.
3. Customer Engagement: Facebook is a great platform for engaging with your audience. You can interact with customers through comments, messages, and reviews. This not only helps to build relationships with your customers but also provides valuable feedback for your business.
4. Brand Awareness: With its wide reach and various features like Facebook Pages, Groups, and Events, Facebook is an excellent platform for increasing brand awareness. Regularly posting engaging content can help keep your brand at the forefront of your audience's minds.
5. Cost-Effective: Facebook can be a very cost-effective marketing platform. Creating a Facebook business page is free, and you can share content and interact with your audience at no cost. Even paid advertising can be affordable, as you can set your own budget and choose how much you want to spend.
6. Insights and Analytics: Facebook provides detailed insights about your page's performance and your audience. This data can help you understand what type of content resonates with your audience, the best times to post, and how your ads are performing.
7. Versatility: Facebook supports different types of content - text, images, videos, live videos, and Stories. This versatility allows you to experiment with different types of content to see what works best for your audience.
In the context of Broad Approach, we will be using Facebook to share updates about the company, educational content, behind-the-scenes looks at the business, and more. It's also a great platform for promoting events and webinars, and for engaging with the audience through comments and messages.
YouTube: Engaging Through Video Content
As the second largest search engine in the world, YouTube offers a unique opportunity for businesses to reach a wide audience with engaging video content. At Broad Approach, our goal is to leverage the power of YouTube to share insights, educate our audience, and do it in an entertaining way.
Here's what we're planning for YouTube:
1. Educational Videos: YouTube has become an educational destination for people of all ages. These videos break down complex topics into easy-to-understand content, making it accessible for everyone. We’ll start by addressing subjects like social media strategies, unusual business niches, and working with different teams.
2. Behind-the-Scenes Content: We're giving our audience a glimpse into the inner workings of Broad Approach. From the process of creating our video content to the daily operations of our business, if it’s interesting, we’re sharing it.
3. Long-Form Content: We're producing long-form videos to provide in-depth insights and discussions on various topics related to technology in the workplace. These videos allow us to delve deeper into topics and provide comprehensive information to our audience.
4. Community Engagement: YouTube isn't just about sharing videos; it's also a platform for engaging with our audience. We're using the comments section to interact with our viewers, answer their questions, and foster a sense of community.
As we continue to grow our YouTube channel, we're excited to explore new content formats, collaborate with other creators, and provide valuable content to our audience. Stay tuned for exciting content from @BroadApproach on YouTube!
LinkedIn: The Professional’s Social Network
LinkedIn is a powerful platform for businesses and professionals alike. It's a place to network, share insights, and showcase expertise. At Broad Approach, we're leveraging LinkedIn to connect with other professionals and businesses, share valuable content, and build our brand.
Here's what we're planning for LinkedIn:
1. Thought Leadership: LinkedIn is the perfect platform for sharing professional insights and establishing ourselves as thought leaders in our industry. We'll be posting articles and updates on topics like social media marketing, new technologies, and entrepreneurship.
2. Networking: LinkedIn is all about making connections. We'll be actively reaching out to other professionals and businesses in our industry, participating in discussions, and building our professional network.
3. Company Updates: We'll be using LinkedIn to share updates about Broad Approach. This includes news about our services, client success stories, and behind-the-scenes looks at our operations.
4. Repurposing / Cross Promoting Content: To maximize our reach and engagement, we'll be repurposing our content both from other platforms, and from LinkedIn to other platforms. This includes sharing our YouTube videos, Twitter threads, and more.
5. Job Opportunities: As Broad Approach grows, we'll be using LinkedIn to post job opportunities and attract talented professionals to our team.
LinkedIn is a crucial part of our social media strategy at Broad Approach. We're excited to connect with other professionals, share our insights, and contribute to the LinkedIn community. Connect with us on LinkedIn at @BroadApproach to stay updated!
The Journey Ahead - Building out our Social Media
As I embark on this exciting journey to build Broad Approach's social media presence, I’m not just creating content - I hope to build a community. Community Manager that I am, I can’t help but want to foster a space where ideas can be shared, knowledge can be gained, and connections can be made.
I’m stepping into this journey with a clear vision and a commitment to authenticity. I’m here to share, to learn, and to grow. As my fellow Knight Rider fans would say, “One (wo)man can make a difference”. I’m here to make a difference in the digital landscape, one post, one video, one connection at a time.
I’m excited about the possibilities that lie ahead. I’m looking forward to the conversations we'll have, the relationships we'll build, and the impact we'll make. I’m eager to explore new frontiers in the digital world, and thrilled to have you join me on this journey.
Building a robust social media presence won't happen overnight. It will take time, effort, and a lot of experimentation along the way. But I’m ready for the challenge. I’m looking forward to sharing with you the work, learning from my mistakes, and celebrating our successes.
So, here's to the journey ahead. Here's to challenges to overcome, milestones to reach, and the community we'll build. Here's to Broad Approach, and here's to you - our audience, our community, our partners in this journey.
Join us on this adventure. Follow us on Twitter, Facebook, YouTube, and LinkedIn as we build our presence. Let's explore, learn, and grow together.
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